Vendors

     Basic Reports

     Dynamic Reports

     Enhanced Dynamic Reports

     Product Reports

     Report Advantages

     Which Report for You?

Vendors - Which Report is Right for You?

 

 

Basic Reports

Basic reports are quarterly¹ reports delivered in Adobe pdf format. These reports hold the same format from quarter to quarter and are organized by chapter. They deliver 100% of the total industry level data, but do not allow for custom analyses. Basic reports work best for clients who seek a comprehensive overview of the market, who want to “look-up” rather than manipulate data to get answers.

Dynamic Reports

Dynamic Reports are quarterly¹ reports delivered in Excel pivot table format, these reports contain the full data set at the total industry level. Further, they enable the user to perform custom analyses (slice and dice the data any way you want) and to cut and paste the results into documents, reports, and presentations. Dynamic reports work best for clients who want to utilize the analytical power of the database to target answers to specific marketing questions.

Enhanced Dynamic Reports

Enhanced dynamic reports offer the standard reports user the opportunity to examine the data by retailer. Vendors seeking to differentiate their offerings by retailer or evaluate current retailer offerings would find this reporting level most useful. Enhanced dynamic reports work best for clients who wish to utilize the data set to develop and sell products directly to retailers. This data set enables the user to identify and exploit gaps in retailer assortments.

¹ All reporting is on the retail calendar: February-January