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Vendors - Enhanced Dynamic Reports
Enhanced dynamic reports are dynamic reports with the added option of having the seven national retailers in the panel included as separate data points1. Clients receive the same data and pivot table options as in the dynamic reports, but they also gain the ability to click on a retailer and to study that retailer’s assortment. This is extraordinarily valuable for anyone who sells to these retailers (we have plans to add additional retailers so please check back with us if your key retailer(s) are not listed).
Enhanced dynamic reports have several advantages:
- Data by retailer enables product development targeted to specific retailers.
- Analysis of retailer assortments can lead to the identification of gaps in assortments based on any of the variables in our data set: color, style, material, pattern, price, etc. Savvy vendors can develop product to fill these niches and quote Assortment Stylerâ„¢ to the retailer as justification for the new product(s).
- By studying goods sold in other retail channels, vendors can develop a sophisticated understanding of what sells where and they can develop hypotheses as to why. These are powerful aids to product development and assortment planning.
Enhanced Dynamic Report subscriptions are priced at $22,500/year.
1 The stores in the standard panel include Walmart, Kmart, Sears, Kohls, Target, JC Penney, and Bed Bath & Beyond.


