Methodology - Tracking Dimensions

Style

Style is the most important variable in Assortment Styler™. It is organized into two tiers. An example of a style entry is “European” of which “French Country” would be a sub-style. Assortment Styler™ includes six Style groups which are then further sub-divided into 28 sub-Styles. Subscribers have full access to this data on both levels.

In addition, Assortment Styler™ also tracks juvenile styles, licensed goods, and seasonal-themed items as styles.

Pattern

Assortment Styler™ tracks 19 pattern types. Examples of patterns are stripes, solids, florals, etc. Because patterns vary considerably in appearance, each pattern is entered into the data set with an accompanying variable that describes the weight of the pattern: light, medium, or heavy.

Color

Assortment Styler™ organizes the Pantone™ Fashion+Home Color Specifier system of colors into analytical hierarchies that enable the identification of a variety of colorways. Clients can use all of these variables to analyze their own and competitive offerings by color.

Finish

Assortment Styler™ includes detailed attributes on material finishes, such as Antiqued, Distressed, Hand-Painted, etc.:

Material

Assortment Styler™ tracks over 120 materials organized into 12 Material groups. An example of a group is Plant Fibers, and a specific material within that group is bamboo. We also capture Green Materials as a separate variable designation in order to enable clients to track the growth of green products in the marketplace.

Eco-Attributes

We also capture “green” attributes as two separate variable designations in order to enable clients to track the growth of green products in the marketplace.

Price

Assortment Styler™ captures both suggested pricing and sale pricing for all products tracked.